Sleep Essentials, Inc.

$30,000 Mattress

A husband and wife came into our showroom looking for a new mattress. They drove from about an hour away and when they came in they told me they saw my mattress education video and was impressed. They said they had purchased three mattresses in the last ten years so they knew they didn’t want to go down that road again. The gentleman was a little stand-off-ish but like he was a little skeptical but he did admit my video is what brought him in. Before making any decision and while they were trying out the mattresses he told me they were looking a maybe purchasing a $30, 000 mattress hand-made in England and that it costs $30,000. I laughed and joked, “who can afford a $30,000 mattress?!” He replied, “That’s not a problem.”

I like telling this story because he made a purchase from me that day and I made sure I personally delivered it. This man and his wife owned three very nice homes. After about a year later they came back and bought another bed from me for another bedroom in their home because they liked the mattress they purchased from me so well. And over the next couple of years I sold about four mattresses from him and to several other members of his family by his referral. So, I like to brag that my mattress outsold a $30,000 hand-made mattress and I still saved him money. If that’s not a success story, I don’t know what is.

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